About me
Dachshund Mom. Vinyl Collector & DJ. Yoga Devotee. Artist. Designer Chairs Fanatic. World Traveler. Vintage Admirer.
I was born and raised in Rio de Janeiro, Brazil, and grew up visiting family in Lebanon, which is how I learned to speak four languages (Portuguese, Arabic, English, and Spanish). Bouncing between languages, people, and places rich in culture also exposed me to music from all over the world, which is what sparked my love for music at a young age.
My fascination with how things work turned into a need to build them myself. In 2019, I went on to study Mechanical Engineering and Industrial Design at Georgia Institute of Technology, where I dove deeper into both the technical and creative sides of making.
Since then, I've gained experience across different industries in product development, but the throughline has always been the same: understanding people and using technology and design to build things that make their lives better.
Skills
Product Management, Strategy & Roadmap, 0-to-1 Execution,
AI/ML Product Development, Data-Driven Decision Making, OKRs & KPIs, PRDs & User Stories, A/B Testing, Cross-Functional Collaboration, Executive Communication, UI/UX, Figma, Prototyping, Creative Direction, Experiential Marketing, Brand Activations, Event Production.
Experience
Product Manager
Microsoft, Xbox
2023 - Present
2+ years shipping 0-to-1 features to millions of players - from developing new Cloud Gaming subscription models driving 10M+ in growth to owning input strategy for next-gen controllers, improving latency and accessibility for 8M+ players. Created AI-powered reporting pipelines and a patented ML game recommendation model, increasing play by 16%.
Marketing & Brand Consultant
Z2B Group
2026
Marketing and brand consultant for clients including Tradewind Aviation and Sam Edelman, executing marketing strategy, event production, and brand trips for consumer and lifestyle brands at Z2B Group, a full-service marketing agency based in NY. Balanced creative vision with logistics and budget management, coordinating vendors, venues, and travel to bring each activation to life.
Brand Activations & Events
Kalei Gallery
2025
Brand and events lead at Kalei, a hybrid art gallery and café in NY, producing experiential activations in partnership with brands such as La Cabra Coffee to foster a community of creatives. Hosted brand pop-ups, rooftop yoga classes, vinyl DJ sessions, figure drawing workshops, and TED-style talks by creatives. Curated an exhibition on Gaetano Pesce's TBWA Chiat/Day office design.
R&D Intern
Proctor & Gamble, Oral Care
2022
Collaborated across design, user research, formulation, quality & safety, brand management, and material vendors to deliver the first fully recyclable packaging design for an oral care product. Led research to define sustainability requirements for a global launch, and conducted usability testing through user interview panels to inform product design. Developed new test methods to ensure package efficacy and optimized existing processes, cutting test time by 2 hours.
Hardware Design Engineer Intern
Dell Technologies
2021
Designed a liquid-to-air heat exchanger for Dell's Infrastructure Solutions team that displaced ~33% more wattage than standard models, using CFD analysis to optimize airflow and coolant flow. Modeled the full system design leveraging PTC Creo and Keyshot. Led the Preliminary Design Review, presenting architecture and optimizations directly to the executive leadership team.
Machine Learning Research Assistant
Georgia Tech
2020
Undergraduate Research Assistant at Georgia Tech, examining the ability of Generative Adversarial Networks (GANs) to create art representing a given input emotion. Compiled and labeled a dataset of ~10K art pieces with their respective emotional trigger, to then train GANs on that data to generate new art pieces reflecting the model's interpretation of each emotion.